Cost Effective Home Business Marketing



Home business marketing is absolutely necessary for your business to survive online. While it will benefit you greatly to save some money to market your online business, there are plenty of ways you can market a home business effectively on a budget. Let’s discuss some ways to be frugal with our marketing efforts.


Consider the type of business you own when contemplating cheap home business marketing. If you are selling a product, especially a physical product, there are going to be some extra cost that will affect you more that someone who is selling software. Creating the product alone may be a financial drain on you, so please make sure you are proficient in you usage of keywords. Choosing the right keywords for your business can make a huge difference in the cost of advertising.


Blogs are by far a common method for cheap home business marketing. Reach out to people and let them know about your blog. It’s a great cost effective way to let you visitors know about new products and information on your website.


Having an option on your website for people to sign up for your newsletter is always a great idea. People tend to forget things very quickly, even if it’s something they like. Build a list of loyal visitors and send them a friendly reminder once or twice a month.


There are quite a few websites out there that are developed for the sole purpose of swapping links. This can be a great way to find new visitors / customers and obtain some new business contacts if you reach out to them. Be careful though, as sometimes you may end up in a situation where advertisers are just marketing to advertisers.


Posting advertisements on places like Craigslist may give you a little advertising boost. It’s free, and someone will probably stumble upon your ad. Just remember to update your post so people can see it at the top. While you're there, see if you can find a business contact that doesn’t mind helping you advertise. You may have to help them out in some way, but it never hurts to ask! And watch out for spam!


Places like Facebook and MySpace are a dream for cheap home business marketing. If you have a good product, service, and / or information, people will tell others. Remember to market responsibly. Please do not spam others.


YouTube, YouTube, YouTube. Make an attractive video and create some buzz for your online business. Be original and be honest. If your video is good enough, you may even end up ranking on Google.


Cheap home business marketing can really pay off even if you have extra money to spend on advertising. Please be careful when advertising on places like MySpace and Craigslist. The one downside to some of these methods is the possibility of people spamming you. We’re sure there are many more great ideas for frugal marketing, just put on your thinking cap. Stand out from everyone else and try to develop your own cost effective marketing methods. You may come up with better ideas than some of the experts!